Viet Nom
Immersive platform showcasing Vietnam’s culinary culture through recipes, stories, and cultural insights.
FigmaResearchPrototyping
Hi, I'm
Khoi Tran
UX/UI Designer & Frontend Developer
I turn pixels into potential and clicks into impact. Crafting thoughtful digital experiences with precision and personality.
Selected Work
Featured Projects
A selection of recent work spanning product design, branding, and immersive web experiences.
Diverse Global
From Friction to Flow — redesigning a global platform for seamless user journeys.
FigmaPrototypingResearch
Pietro's
Authentic Italian rebrand that brings tradition into a modern digital experience.
IllustratorFigmaMotion
The Image Shoppe
Elevate Identity through Authenticity — a complete visual system refresh.
BrandingIdentityPrint
Journey
Experience
Feb 2026 — Present
Digital Content & Replenishment
Sawyer Nursery
Create original plant content and visual graphics for digital and merchandising platforms. Manage product imagery, tagging, and content workflows across internal systems and Walmart channels.
Jun 2022 — Apr 2025
UX/UI Digital Designer
The Image Shoppe
Designed front-end digital experiences for web, email, social, and interactive ads. Built brand-aligned UI, motion, and campaign assets while collaborating with art directors and clients on strategy and delivery.
Aug 2023 — Apr 2025
Graphic Designer - Promotions Office
Grand Valley State University
Led design for 150+ print and digital assets yearly—posters, apparel, banners, and event branding. Mentored designers and streamlined production for campus-wide campaigns.
Aug 2020 — Dec 2021
Graphic Designer
Sebright Products, Inc.
Built a cohesive visual language across Sebright, Bright Technologies, and BaleWulf—promotional materials, identity systems, and industrial brand communications.
Oct 2019 — Apr 2022
Design Editor
Grand Valley Lanthorn
Designed newspaper layouts and artwork that strengthened visual presence on campus and supported higher print pickup.
About Me
Designer who codes.
Designer who codes.
Developer who designs.
I'm Khoi Tran — a UX/UI designer and frontend developer based in the Midwest. I believe great digital products are born at the intersection of empathy, craft, and technical excellence.
My process is rooted in research and iteration. I love turning complex problems into elegant, human-centered solutions that feel effortless to use and beautiful to look at.
When I'm not designing or coding, you'll find me exploring new coffee shops, sketching, or diving into the latest design systems and motion techniques.
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Projects
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Years
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Awards
What I Do
Services
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UX Design
User research, journey mapping, wireframes, and prototypes that put people first.
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UI Design
Pixel-perfect interfaces, design systems, and visual languages that scale.
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Frontend Development
Clean, performant, accessible code that brings designs to life.
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Branding
Identity systems, visual languages, and brand experiences that resonate.
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Get in Touch
Let's create something remarkable together.
I'm currently available for freelance projects and full-time opportunities. Drop a message and I'll get back to you within 48 hours.
dkhoidesign@gmail.com
Available for new projects