Elevate Identity Through Authenticity

Authentic brand experiences

The Image Shoppe, located in Grand Rapids, is a dynamic creative agency known for innovative branding and marketing solutions. With a focus on sustainability and community impact, they offer branding, web design, social media management, and environmental design. Their holistic approach integrates strategy, design, and storytelling to create authentic brand experiences.

This was an experimental project with two rounds of launch and feedback. As UX/UI designer, the task was to design and develop a website that effectively communicates The Image Shoppe’s mission and values.

My Role & Specs

Personas

Two personas were created: a business owner and a marketing manager. These helped visualize The Image Shoppe’s target audience and design a site that speaks to their goals, needs, and challenges — relevant, helpful, and authentic.

Flow Map

A flow map laid out main pages and how users navigate from one part of the site to another. It made it easier to spot confusing paths or missing steps and design a smoother, more logical experience.

Wireframes

Notebook wireframes mapped where text, images, and buttons should go on each page — a simple way to test ideas and organize content before detailed design.

Bringing It All Together

The final version brings together clean design, clear messaging, and a smooth user experience. It reflects the brand’s authentic and creative spirit while making it easy for visitors to explore services, meet the team, and get in touch. Every part of the site was built with real users in mind.

Refreshed Visual Identity

The new visual identity feels bold, clean, and true to the brand. Strong typography, authentic imagery, and a cool modern color palette reflect their creative and down-to-earth personality. Every design choice supports their message of helping brands stay real and connect with people in a meaningful way.